Craig joined the Royal Osteoporosis Society from the Advertising Standards Authority, where he was Director of Communications. Craig has held leadership roles in membership and regulatory bodies over the last decade and sits on the Board of the Royal College of Anaesthetists. He also serves as a Lay Member of the National Organ Donation Committee at NHS Blood and Transplant. Craig practised as a government lawyer in the Home Office and, in 2006, he applied his experience of advocacy to leading a children’s charity’s successful campaign for new investment in socially excluded young people. Following that outcome, he was invited by a Cabinet Minister to oversee stakeholder engagement for the Equality Act.