Chair’s opening remarks



Opening keynote presentation: Navigating our new reality – reflections on the past few years and equipping your charity for an uncertain future

  • Understanding the landscape: with increased competition for funding opportunities, find out what you can do to stand out
  • Accepting the difficulty in making long-term fundraising plans, and find power in focusing on what you can achieve short-term
  • How putting a spotlight on strong leadership and clear communication will help you and your organisation feel unified
David Reeves, Head of Business Intelligence and IT, Starlight and Chair of the Supporter Experience Group (CIOF)


Panel discussion: Utilising the digital space to grow your fundraising portfolio

  • Where to start when you’re new to digital fundraising 
  • What are the best platforms to fundraise on, and how can you decide which method best suits your organisation?
  • Maximising donations through your own website: the value in making donating easy

Callum Cornwell, Marketing and Social Media Officer, Beyond Reflections

Lis Rising
, Senior Digital Fundraiser, NSPCC

Bea Khan, Senior Digital Fundraising Executive, Barnardo’s



Genuine accessibility and inclusion in fundraising: the value of co-production

  • Designing cause-aligned fundraising products that do more than raise funds
  • The value of co-production and working with your audience
  • Why including disabled supporters is vital for all charities

Alison Cowan, Director of Fundraising & Engagement, Scope

Molly White, Public Fundraising Lead, Scope



Blended digital fundraising: How to increase fundraising revenue and brand recognition

  • What is blended digital fundraising, and how does it increase revenue and brand recognition?
  • Exploring an example of blended fundraising
  • Quick win strategies to implement blended fundraising

Nathan Pinkney, CEO, People’s Fundraising



Relationship management: how to gain and maintain high-value partnerships

  • High-profile relationships and how they can help grow your fundraising
  • Working with other charities: finding the balance between collaboration and competition to support one another’s core aims
  • Managing donor profiles and how you should be utilising your network in order to expand it
Sarah Medcalf, Deputy Head, Newcastle United Foundation


Data Strategy for Individual Giving

Helen Daw, Head of Data Strategy and Insight, Woods Valldata


Legacy fundraising: getting it off the ground with the National Citizens Advice

  • Why you should never expect instant results: the power of patience, commitment and time when building a sustainable fundraising venture for your charity
  • Equipping yourself for change and being willing to reshape communications to learn what resonates with your communities 
  • How to cultivate optimism when waiting for return on your investment
Thomas Monaghan, Funding Manager, Citizens Advice Northumberland

 12:00             Virtual networking lunch



The End of Charity (and How to Survive): Podcast discussion session

Third Sector is launching a new podcast series, and we want to hear from you.

The End of Charity (and How to Survive) will explore how the landscape for doing good has shifted dramatically in recent years, and whether charities need to evolve for the future.

The series will look at attempts to move away from the Victorian origins of charity, the uncomfortable power dynamics that still exist in the sector and how online giving platforms, the rise of socially-conscious businesses and shifting supporter demographics could require a radical shake-up of the charity model.

Join Third Sector Podcast co-host Rebecca Cooney to learn more about the project – and to share your own ideas. We’re eager to find out what issues you think should be covered by this series, and to hear your examples of charities finding innovative ways to do good in the world.

Rebecca Cooney, Senior Analysis and Features Writer, Third Sector magazine



Collaborating with other charities – building a base together

  • How aligning with another charity can help you both grow your fundraising efforts 
  • Overcoming barriers when working with another organisation
  • Gain an insight into a collaborative campaign that worked and why

Michael Thelwall, Head of Fundraising, The Mix

Freddie Hellens, Connect Account Manager, The Mix

Caroline Westeley, Acting Director of Income, Mental Health Innovations



Crisis management around digital complaints – how taking a risk can pay off

  • Empowering your team: the value in having a team that understands your organisation’s risk tolerance and can quickly seize opportunities
  • Why understanding your audience is crucial before taking risks or being unconventional with your communications
  • It’s all a learning curve: why you should embed a culture of rewarding your employees’ failures
Keith Wilson, Director of Marketing & Communications, HIOWAA


Fireside chat: Going back to grassroots: building up individual giving with the local community

  • Looking after the pennies: the underestimated benefit of individual giving within your overall fundraising strategy
  • Building an effective membership scheme and how to truly engage with your long-term, and new, donors
  • Thanking and stewardship: are you doing it right?

Sarah Shooter, Head of Development, Theatre Royal Wakefield

Ama Ofari-Darko, Fundraising Manager, Royal Opera House




Creating a fundraising strategy from scratch: a whistle-stop tour for small charity fundraisers

  • Where to start with setting the direction when there is no fundraising strategy already in place
  • Managing expectations: the importance of being realistic but still ambitious
  • Planning for the future: the power of income diversification
Amy Crichton, Development Manager, Skylarks Charity


Panel discussion: The benefit in thinking differently about the charity sector

  • How to avoid getting stuck using traditional methods and ensure you’re making the most of your impact in the present
  • Why you need to differentiate between doing what will produce tangible results, rather than what feels right

James Byron, Director of Marketing & Engagement, Dorothy House Hospice Care

Emily Clayton, Assistant Director – Planning and Improvement, Shelter

Maddy Maloney, Head of Fundraising, Female Frontiers



Case study session: Inspiring the possible – engaging your communities in unexpected ways

  • Evolving your everyday practises: how the pandemic provided an opportunity to take stock and inspire new and better ways of doing things 
  • Understanding that the way you’ve always done things isn’t necessarily the best way: how Battersea built their Fostering and Communities programme 
  • Utilising your ability to engage in short-term thinking and medium-to-long term planning, and why you should be willing to change your plan every single day

Charlotte Fielder
, Head of Volunteering, Fostering and Communities, Battersea Dogs & Cats Home


Chair’s closing comments 



End of conference


Chair’s opening remarks



Opening double fireside: What do funders and trusts really want from you?

  • How the pandemic has put pressure on funders and how the sector is coping
  • How can both funders and charities facilitate better conversation to ensure the right organisations get the funding they need?
  • The importance of transparency: how outlining funding criteria at the beginning helps everyone manage their time and expectations

Yvonne Field, Founder and CEO, The Ubele Initiative

Carol Mack, CEO, Association of Charitable Foundations



How you can harness your relationship with trusts & foundations to enact systemic change

  • The value in open and honest communications, for both you and the sector
  • Turning the mirror around: why you can, and should, be asking your foundations what they are doing to change the nature of grant-giving focus areas
  • The benefit in encouraging funders to ask their recipient charities what they can do to improve the trusts & grants system

Dami Solebo, Business Director, Finding Rhythms



Case study presentation: Building a bid with XLP – why flexibility and agility are key

  • The importance of a can-do attitude: how being flexible in times of hardship will enable you to find unexpected solutions 
  • Remembering your ‘why’: focusing on the core purpose of your charity to ensure you’re making the right decisions 
  • Why you shouldn’t be afraid to try something different if the old method isn’t working

Tim Sledge, Director of Fundraising, XLP
Ian Hiley, Director of Youth Work, XLP


Digital transformation to drive long term supporter engagement

  • How to transform your strategy both short and long-term, with digital at the heart
  • How to build a solid roadmap against your audience strategy, to drive your fundraising
  • Where might you start with test and learn steps, and what are the overall takeouts from CRUK on our journey here

Nicola Smedley, Director of Marketing and Supporter Engagement, Cancer Research UK


Building organic funding through corporate partnerships 

  • Where to start with building corporate partnerships: reaching out, common ground, drawing up a partnership agreement
  • Examining the different ways your partners can help you: sharing your socials, utilising their customer base, selling products, hosting events
  • Recognising what you are able to offer partners without compromising your core cause
Alison Dufosee, CEO, World Bicycle Relief UK


Data strategy for individual giving

  • An introduction to the fundamentals of data strategy for individual giving
  • The importance of fundraising analysis with a spotlight on how it enabled Sightsavers to move forward in their data selections, in better targeting and in supporter journeys
  • How to make testing strategies work for you exploring with Sightsavers the pitfalls, the benefits for product development, why it’s important to have a testing plan and strategy and how to roll-out successful initiatives

Helen Halahan, Head of Marketing, Woods Valldata
Ella Pearce, Director of Fundraising and Marketing, Sightsavers


 12:15              Networking lunch


Double fireside chat: Keeping the donor in the conversation: how helping them achieve their goals helps you 

  • Understanding why people donate and fundraise for your charity 
  • How you can help them in return: why understanding your donors motivations and assisting them with their goals encourages them to return to fundraise for you
  • The value in viewing all fundraising as a relationship, and why you need to keep your donors at the heart of what you do

Angie Turner, Head of Philanthropy, The Children’s Trust
Annie Perez, Retention Specialist, ActionAid and CIOF Supporter Experience Committee Member


Case study presentation: How Muslim Aid are doing it right fundraising on a finite budget

  • Honing your strategy: how being clear about your objectives from the start allows you to be ambitious within your bounds
  • Utilise your community: why you should never overlook the value of those around you, and ways they can support you in times of need 
  • Being specific with your spend: how having a tight, targeted and tailored plan ensures maximum return on investment

Muhammed Kalam Abul, Head of Income Generation and Marketing, Muslim Aid


Case study presentation: How to run an effective, engaging virtual event

  • The nuts and bolts and behind-the-scenes secrets to building and running a successful virtual event
  • How to engage participants in different ways across various budgets
  • How working with partners will enhance your virtual event

Alex Bach, Mass Participation Manager, Diabetes UK


Panel discussion: Looking forward: How can the sector stand together in 2022?

  • Uniting with other charities to make more noise with government: where could the sector go if we united?
  • How can you work together to address the lack of diversity in funding and demand a more transparent and accessible funding model for all charities 
  • Finding the balance between competition and collaboration: aligning skills and fundraising efforts to create more impact and access more funding

Julia Lynch, Founder, Global Girl Project
Edward Romain, Head of Philanthropy and Engagement, Terrance Higgins Trust
Roya Armstrong, Fundraising Manager, Lancashire Teaching Hospitals Charity
Craig Jones, Chief Executive, The Royal Osteoporosis Society


Chair’s closing comments


End of conference